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ABC of Marketing News

Stopgap Morning Tea - Thank you for your support!

   Last month, Team Stopgap hosted a morning tea & cakes fundraiser in support of Cancer Council. With generous donations from friends, family & colleagues, we were able to raise $375 which will go towards helping beat women's cancers....

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Date Posted: 18-11-2016

ABC of Marketing News

Petbarn and Edge have just released two films to raise funds for Seeing Eye Dogs Australia, a charity supported by the retailer's Pet Foundation     The Works has appointed integrated marketing expert Adam Donnelley as head of strategy, further expanding its award winn...

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Date Posted: 13-05-2016

ABC of marketing news

Axciom, one of Australia’s biggest players in the data and technology analytics space, has been forced to axe at least a third of its Australian workforce as it pivots to focus its local business on its connectivity products   Apple has released eight new ads for its Apple Watc...

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Date Posted: 14-04-2016

ABC of marketing news

Apple’s voice-recognition software Siri is so easy to use, even Sesame Street’s Cookie Monster can use it! In Apple’s newest ad for the iPhone 6s, Cookie Monster makes use of the hands-free option while he bakes cookies   Coles is spendi...

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Date Posted: 31-03-2016

ABC of marketing news

Airbnb is prepping the roll out of a major brand platform that will form the basis of its marketing communications as well as its product services for the next few years. It plans to introduce services that give travellers access to local gyms and other services in the local area when they stay with...

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Date Posted: 17-03-2016

ABC of marketing news

Anti-smoking organisation aimed at US teens ‘The Truth’ has used some interesting logic to stop the kool kids from smoking; its latest campaign focuses on the #CATmageddon because cats are twice as likely to get cancer if their owner smokes   Dentsu Aegis Network has&...

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Date Posted: 03-03-2016

ABC of marketing news

Aussie Farmers Direct has unveiled its rebrand with a new look for the online grocery company    Belvita crackers believes having a posh sounding British accent is all it takes to have people swooning over you in all aspects of life in their latest campaign   BMF is set ...

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Date Posted: 18-02-2016

ABC of marketing news

Apple has continued its “Shot on iPhone” advertising series by showcasing 53 photos taken by 41 amateurs and professional photographers on iPhone 6s. The previous campaign focused on landscapes and extreme close-ups, but this time Apple is focusing on portraits of people i...

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Date Posted: 04-02-2016

ABC of marketing news

Archibald/Williams has been appointed by The NRL to launch its 2016 Telstra Premiership season. The independent agency picked up the account following a competitive pitch against three other agencies ACON is looking to make the idea of ending the spread of HIV more personal with the fifth insta...

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Date Posted: 21-01-2016

ABC of marketing news

Apple has unleashed Apple Pay into the Australia market, the contactless payment system will be available on all Apple iPhone, iPad or Apple Watches. It’s currently only available to Amex card users   PR agency Access has been appointed to manage the publicity for food company Two G...

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Date Posted: 04-12-2015

ABC of marketing news

Bonds and Clemenger BBDO Melbourne are back for another instalment of ”The Boys’ campaign for Bonds’ male undies range   Birch & Waite has launched its first ever consumer brand activity from tech-driven media and creative agency Affinity following its appoi...

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Date Posted: 19-11-2015

ABC of marketing news

Apple’s $US53 billion profit for 2015 has blown away the record previously held by Exxon which achieved $US45.2 billion in 2008   Amazon has opened its first physical store, called Amazon Books, in its hometown of Seattle   Bauer Media’s custom publishing divis...

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Date Posted: 05-11-2015

ABC of marketing news

Australia Post has racked up its first full year loss in more than 30 years, posting a $222 million loss after tax for 2014/15   CommBank has unveiled the next phase in its 'Can' campaign, with a nostalgia-heavy piece asking consumers to think back to what they wanted to...

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Date Posted: 19-10-2015

ABC of marketing news

Amobee's former MD Matt Hunt has resurfaced as founder and CEO of mobile media and tech start-up Geronimo. The business has already secured a partnership with STW agency Ikon, which will see Geronimo used for all client campaigns   Alzheimer’s Australia Vic is selling a life and...

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Date Posted: 25-09-2015

ABC of marketing news

The latest Adidas campaign encourages sports fans to unfollow their favourite sports stars to show the world what they can do as individuals   AJF Partnership Sydney will be working with The Kids' Cancer Project on building its brand strategy and identity as well as awareness, don...

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Date Posted: 10-09-2015

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