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    Brand Manager - Innovative QSR

    Competitive Salary I Inner Sydney Suburb
    • Client Side -
    • Permanent -
    • CBD, Inner West & East Suburbs
    The Company:

    Our client is an innovative and vibrant brand with a clear vision: to lead and innovate the fresh casual dining sector within Australia. This company is serious about mentoring and developing their staff into leading industry personnel. They initiate an inspired culture of self-leadership and live by their values of integrity, honesty and enthusiasm. "The Philosophy of Food" is their mantra. Their produce is of the absolute highest standard and their passion for their business is infectious.

    The Role:

    We're looking for an experienced Brand Manager with a fire in their belly! Our client has seen great success & growth over the last few years and are now in need of strategic Brand Manager to help further educate their customers and help take the business to the next level. With plans to open more restaurants over the next 12 months, we're looking for someone with a strong understanding of the category and the ability to really understand what motivates their customers & what could cause them to choose their brand over competitors.

    Reporting into the MD & GM of the business, key accountabilities of the role will include:

    - Increasing brand awareness, relevant differentiation, value, accessibility and emotional connection with customers
    - Developing a brand plan, in conjunction with business values and objectives
    - Monitor, measure & evaluate brand equity/strength and progress against brand plan
    - Oversight of brand messaging which includes - tagline, campaign themes, proof points, creative assets etc.
    - Analysis of sales forecasts and relevant financials and reporting on product sales
    - Educate employees and external stakeholders ensuring the successful growth of the brand
    - Managing overall brand architecture, ensuring brand identity consistency is maintained and driving initiatives that support the delivery of the brand promise
    - Manage and mentor two direct reports - a Marketing Co-ordinator & Designer
    - Help with the development of the brands' social media strategy and campaigns

    So, who are we looking for?

    We're looking for an experienced Brand Manager or Senior Marketing Manager who has ideally worked for a QSR and has a natural drive for results, leadership skills and an excellent understanding of the full marketing mix. You have a thirst for learning and keep up-to-date with the latest trends and marketing best practices. You will also bring to the role...

    - A University degree in Marketing or related discipline
    - Advanced communication and interpersonal skills, a keen eye for details and an honest & open working style
    - The ability to develop brand and marketing strategies and effectively communicate recommendation to executive management
    - Experience identifying target audiences and devising campaigns that engage, inform and motivate
    - Experience managing and mentoring junior team members
    - Experience across events & working with corporate sponsors and partnerships
    - Strong analytical skills and data-driven thinking, you are comfortable working with numbers, metrics and spreadsheets

    This role will be based at our clients head office conveniently located in an inner Sydney suburb.

    If you feel that your experience could align well to this position, have a genuine thirst for learning, a love for food, a proactive can-do attitude and are excited about the prospect of working for an innovative Australian brand, we'd love to hear from you!
    • Discipline - brand management, campaign management, experiential marketing
    • Sector - hotels & restaurants, food & drink
    • Posted - 11/01/2018
    • Ref - ESO-20011866

    Your Stopgap Consultant for this job is:

    Stopgap

    Stopgap Consultant


    View bio
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