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    Customer Marketing Executive - Acquisition

    c.$85,000 + Super | Permanent Role | CBD Location
    • Client Side -
    • Permanent -
    • CBD, Inner West & East Suburbs
    THE COMPANY:

    Our client is part of a global network of 70 universities, connecting passionate people with students. Their ambition is to change the world of education and put students at the heart of everything they do; by increasing student employability, driving innovation and making a difference in their communities.

    THE ROLE:

    The Customer Marketing Executive - Acquisition plays a vital role in driving sales conversions and moving leads through the pipeline. This role is responsible for lead nurture programs to drive sales across a number segments - domestic students, international and school leavers.

    - Develop sales nurturing programmes across all segments - including supporting events and webinar attendance
    - Use Salesforce Marketing Cloud to deliver insight and data driven campaigns utilising the entire Marketing Cloud suite - Journey Builder, Email Studio, Mobile Studio and Advertising Studio, to deliver multichannel campaigns
    - Work with key stakeholders - including Sales, Segment and Marketing Verticals to deliver effective campaigns that contribute to sales targets
    - Actively use reporting, analysis and insight to develop and optimise campaigns
    - Project management ensuring campaigns are delivered on time

    YOU:

    - The ideal candidate will have a minimum of 5 years' direct marketing program experience and degree qualified
    - Excellent copy writing and digital marketing skills
    - Ability to multitask with strong attention to detail
    - Ability to think creatively and bring innovation
    - Ability to be self-managed and work independently

    If you are a marketer who truly understands sales, and the role that a smart CRM and e-marketing program can play in driving conversions then we look forward to hearing from you!
    • Discipline - database marketing, crm, direct marketing
    • Sector - education
    • Posted - 14/03/2018
    • Ref - HEW-20011992

    Your Stopgap Consultant for this job is:

    Hilary Williams

    Consultant


    View bio
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