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    CRM Manager

    permanent role | $$$ depending on experience | CBD & Inner West
    • Client Side -
    • Permanent -
    • CBD, Inner West & East Suburbs
    Fantastic opportunity for a CRM Manager to work with a large retail brand executing data driven marketing activities.

    THE COMPANY

    Our client's vision is to make it easy for Australian families to look and feel their best at great value prices! They are part of a large international retail business group, and operate across Australia with over 180 retail stores.

    The business is growing and they are now looking to recruit a CRM Manager

    THE ROLE

    This is a fantastic opportunity to work with a large retail brand executing data driven marketing activities. Reporting into the Head of Marketing and e-commerce, you will be working to drive customer loyalty, visitation & value.

    Key accountabilities include:

    - Deliver the customer and contact strategy, program and execution across bricks and click stores
    - deliver analysis and continual improvement in effectiveness of the activity using the inhouse CRM system
    - deliver increasing traffic, conversion, customer value and sales across all channels
    - work collaboratively with and influence Tech and Retail Operations to develop systems, process, and procedures to align to the loyalty strategy and drive growth
    - managing the CRM & Analytics Coordinator, develop and continuously review, analyse and share customer insights with the business
    -Develop, maintain & enhance Database health, campaign effectiveness & ROI
    -review existing campaigns and other data to identify opportunities to improve results
    -execution of campaign activity through management of the CRM & Analytics Coordinator and external Email


    YOU

    Ideally, you will have 5+years experience working in a CRM/ data driven marketing or loyalty role within the retail market. You will have demonstrated experience in managing multi -channel digital direct marketing campaigns, have a deep understanding and passion for data and insight, working knowledge of HTML coding and strong oral & written communication skills.

    You will also have had hands on marketing automation/ email marketing systems experience and campaign/program development. Experience across CRM tools and systems such as Responsys (Oracle) is essential. Our client is looking for an independent self-starter who thrives in a fast paced environment, has great communication skills and the proven ability to influence stakeholders. This is an exciting time to join an inspiring, dynamic and growing retail business and make a real difference! If you have the proven experience, would jump at the opportunity to work with a large retail brand then this could be the role for you!
    • Discipline - crm, marketing communications
    • Sector - retail, consumer goods
    • Posted - 05/03/2018
    • Ref - HLB-20011935

    Your Stopgap Consultant for this job is:

    Helen Bosworth

    General Manager


    View bio
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