.png)
Getting the most from an annual budget is always a challenge. Even if there's plenty of money in the pot, the pressure is on to make the spend go further. At the other end of the scale, there's the headache of balancing budget cuts alongside increasingly competitive targets. Making a ...
Read MoreDate Posted: 15-03-2018
Today is International Women’s Day, and it’s expected to be one of the largest yet, with stories around gender diversity and equality across multiple industries making headlines around the globe. The desire to empower women is growing rapidly, triggered by public discourse ...
Read MoreDate Posted: 08-03-2018
With International Women's Day only a few days away (March 8th - mark your calendars people!), we wanted to share Westfield's 'mum's first' campaign. Mum's are at the heart of the season in Stopgap client Scentre Group's latest Autumn '18 campaign, titl...
Read MoreDate Posted: 05-03-2018
Facebook has been working hard to change its News Feed experience for users. CEO Mark Zuckerberg has said he wants to improve people's well-being and society overall. And it seems to be working. The social media platform reported a drop in user numbers and usage time &ndash...
Read MoreDate Posted: 13-02-2018
According to a new study by Verve, 73% of people are happy for apps to access their location data. This access to consumer behaviour opens up exciting opportunities for brands in relation to advertising. However, research by Forrestershows that 94% of advertisers struggle to use locati...
Read MoreDate Posted: 02-02-2018
Another week, another Facebook update. Facebook tweaks its algorithm so frequently that many may have brushed over last week's update. However, this one's a bit different. Change was essential because increasingly people don't like using Facebook anymore. And Facebook is...
Read MoreDate Posted: 23-01-2018
Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between PHD and Stopgap's client and creative agency, R/GA, leverages various signals including time, location, weather, and even ai...
Read MoreDate Posted: 05-01-2018
The festive season may have only just begun, but who doesn't love a good New Year's resolution? Whether it's working off those mince pies or setting out a sparkling marketing strategy for 2018, it bodes well to be prepared. So, what resolutions are you going to make this year? If ...
Read MoreDate Posted: 14-12-2017
Data is a marketer's best friend, but have you heard of X Data? Generally, data can only tell us about what has already happened. It's a catalogue of past behaviours, which on first impression isn't a bad thing; accruing information on online engagement, basket abandonment rates a...
Read MoreDate Posted: 08-12-2017
The gender pay gap continues to get a lot of press but are things improving? From the BBC’s high-profile publication of their personalities’ salaries back in July to the video starring Hannah and Eliza Reilly from Growing up Gracefully aired recently on ABC there seem...
Read MoreDate Posted: 23-11-2017
The world of social marketing is in flux. While this makes working in the industry exciting, it also means that there's a lot to keep up with. Which KPIs should you look at? How does social media drive profit and what's the best way to measure returns. Marketing can indeed be quite me...
Read MoreDate Posted: 17-11-2017
Advertising has had a pretty bad rap as of late. Consumers have grown tired of the cheap tricks of yesteryear and instead, are ushering in a new era of B2C communication; one defined by transparency, authenticity and kindness. The trouble for marketers lies in conveying these attributes to co...
Read MoreDate Posted: 16-11-2017
It may seem like social media rules the roost these days, but email marketing remains as effective as ever. According to the DMA, email's ROI is eye-watering, generating an impressive £38 for every £1 spent. Even millennials love it, with 73% citing it as their preferred mea...
Read MoreDate Posted: 14-11-2017
Regardless of whether the holiday season makes you as happy as an elf on Christmas morning or as grumpy as the Grinch, all marketers must make a plan. The first step to creating the perfect Christmas marketing strategy is identifying the main types of shoppers. Data analytics firm Cardly...
Read MoreDate Posted: 09-11-2017
The only thing spooky this Halloween season is how scarily close many millennials are to burning out. A new study, released in conjunction with this year's International Stress Awareness Day this November, has uncovered the worrying state of millennial minds, with as many as four i...
Read MoreDate Posted: 02-11-2017
