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Marketing News

Stopgap client R/GA launches data-led outdoor campaign for Google

Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between PHD and Stopgap's client and creative agency, R/GA, leverages various signals including time, location, weather, and even ai...

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Date Posted: 05-01-2018

Marketing Predictions for 2018

The festive season may have only just begun, but who doesn't love a good New Year's resolution? Whether it's working off those mince pies or setting out a sparkling marketing strategy for 2018, it bodes well to be prepared. So, what resolutions are you going to make this year? If ...

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Date Posted: 14-12-2017

Three reasons to use X Data

Data is a marketer's best friend, but have you heard of X Data? Generally, data can only tell us about what has already happened. It's a catalogue of past behaviours, which on first impression isn't a bad thing; accruing information on online engagement, basket abandonment rates a...

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Date Posted: 08-12-2017

Are you currently working for "free"?

The gender pay gap continues to get a lot of press but are things improving?  From the BBC’s high-profile publication of their personalities’ salaries back in July to the video starring Hannah and Eliza Reilly from Growing up Gracefully aired recently on ABC there seem...

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Date Posted: 23-11-2017

Are you measuring the wrong metrics for social ROI?

The world of social marketing is in flux. While this makes working in the industry exciting, it also means that there's a lot to keep up with. Which KPIs should you look at? How does social media drive profit and what's the best way to measure returns. Marketing can indeed be quite me...

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Date Posted: 17-11-2017

Four content marketing stats to sink your teeth into

Advertising has had a pretty bad rap as of late. Consumers have grown tired of the cheap tricks of yesteryear and instead, are ushering in a new era of B2C communication; one defined by transparency, authenticity and kindness. The trouble for marketers lies in conveying these attributes to co...

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Date Posted: 16-11-2017

Email marketers listen up ā€“ here are the 7 best tactics

It may seem like social media rules the roost these days, but email marketing remains as effective as ever. According to the DMA, email's ROI is eye-watering, generating an impressive £38 for every £1 spent. Even millennials love it, with 73% citing it as their preferred mea...

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Date Posted: 14-11-2017

The three types of Christmas shoppers every marketer should know

Regardless of whether the holiday season makes you as happy as an elf on Christmas morning or as grumpy as the Grinch, all marketers must make a plan. The first step to creating the perfect Christmas marketing strategy is identifying the main types of shoppers. Data analytics firm Cardly...

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Date Posted: 09-11-2017

Employers must act on mental health ā€“ four in ten millennials on edge of 'burnout'

The only thing spooky this Halloween season is how scarily close many millennials are to burning out. A new study, released in conjunction with this year's International Stress Awareness Day this November, has uncovered the worrying state of millennial minds, with as many as four i...

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Date Posted: 02-11-2017

Almost one quarter of digital marketers don't track spend

Digital marketing agency Greenlight recently carried out a study to gain deeper insight into how marketing budgets are spent and tracked. Of the 200 digital marketers polled, 23% admitted to not tracking campaign spend whatsoever, while just 36% were confident that their campaigns targ...

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Date Posted: 04-10-2017

B2B marketing stats: what's hot right now

Good marketers know to keep an ear to the ground for the latest trends but keeping up can be a bit of a challenge. Luckily, the team behind Bubblegum Search have stepped in and shared a helpful and concise infographic that compiles many of the latest single-channel reports. So, if you&...

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Date Posted: 14-09-2017

Twitter's event calendar is the perfect planning tool for social marketers

September is sneaking up on us once again and we all know what that means – it won't be long until the marketing madness of the holiday season begins. Christmas does indeed seem to come earlier every year (shall we just start leaving the decorations up?), but it doesn't hurt to be ...

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Date Posted: 07-09-2017

Infographic: Views on UGC - Millennials vs. Baby Boomers

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-ge...

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Date Posted: 01-02-2017

Don't ditch the traditional ads just yet: they still prove a hit with Gen X, Y and Z

Finally, we have found something Generation X, Y and Z can all agree on – traditional adverts are more effective than digital ones. Much has been said in marketing about millennials and their supposedly idiosyncratic ways, strange demands and even odder attributes. But perhaps we are al...

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Date Posted: 20-01-2017

Marketers prioritise data analysis over social media skills

Some 72% of marketers think data analysis is the most essential skill their organisations will need over the next two years, a study by international marketing technology brand BlueVenn posits. In a report titled 'Customer data: The monster under the bed', the firm surveyed over 200 UK an...

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Date Posted: 17-01-2017

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