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Recent Blog Posts

Stopgap client R/GA launches data-led outdoor campaign for Google

Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between PHD and Stopgap's client and creative agency, R/GA, leverages various signals including time, location, weather, and even ai...

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Date Posted: 05-01-2018

Five ways to keep your employees motivated this Christmas

Christmas may be all laughs, elves and eggnog outside of work hours, but for employers, the holiday season brings with it a whole host of potential problems. 'Tis the season of last-minute holiday requests and the dreaded office flu, after all! So, what's a HR manager to do? In a piec...

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Date Posted: 14-12-2017

Marketing Predictions for 2018

The festive season may have only just begun, but who doesn't love a good New Year's resolution? Whether it's working off those mince pies or setting out a sparkling marketing strategy for 2018, it bodes well to be prepared. So, what resolutions are you going to make this year? If ...

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Date Posted: 14-12-2017

Marketing Movers & Shakers

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves this week: Virgin Mobile marketer joins Westpac Former director of brand and customer at Virgin Mobile, Nicole Bardsley, has joined Westpac as h...

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Date Posted: 11-12-2017

Three reasons to use X Data

Data is a marketer's best friend, but have you heard of X Data? Generally, data can only tell us about what has already happened. It's a catalogue of past behaviours, which on first impression isn't a bad thing; accruing information on online engagement, basket abandonment rates a...

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Date Posted: 08-12-2017

Festive Pumpkin Pie Recipe

What better way to kick off the festive season by indulging in Stopgap Consultant Hils' very own Pumpkin Pie recipe? We've all tried it here we can confirm that it is, in fact, THE best. Get your aprons on and give it a go! Don't forget to share your creations with us on Facebook ...

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Date Posted: 04-12-2017

Stopgap client R/GA unveils a series of films for the Telstra Ballet Dancer Award

Stopgap client, R/GA Sydney, has unveiled a series of intimate short films they created for the Telstra Ballet Dancer Award. The online spots were shot on location at The Australian Ballet’s Melbourne rehearsal rooms and are currently being showcased on free-to-air TV. The Telstra Ba...

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Date Posted: 27-11-2017

Google named the most trusted advertising platform

Ever wondered where you should invest your ad spend? Well, ponder no longer – a new survey by brand intelligence research company Survata has quizzed the masses to find the most popular platform for ads. Google was cited as the most trustworthy, but the report also highlighted a ...

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Date Posted: 24-11-2017

Marketing Movers & Shakers

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week: MediaCom boss Sean Seamer to depart for Supercars role MediaCom boss Sean Seamer has been appointed CEO of Supercars to rep...

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Date Posted: 24-11-2017

Are you currently working for "free"?

The gender pay gap continues to get a lot of press but are things improving?  From the BBC’s high-profile publication of their personalities’ salaries back in July to the video starring Hannah and Eliza Reilly from Growing up Gracefully aired recently on ABC there seem...

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Date Posted: 23-11-2017

Are you measuring the wrong metrics for social ROI?

The world of social marketing is in flux. While this makes working in the industry exciting, it also means that there's a lot to keep up with. Which KPIs should you look at? How does social media drive profit and what's the best way to measure returns. Marketing can indeed be quite me...

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Date Posted: 17-11-2017

Four content marketing stats to sink your teeth into

Advertising has had a pretty bad rap as of late. Consumers have grown tired of the cheap tricks of yesteryear and instead, are ushering in a new era of B2C communication; one defined by transparency, authenticity and kindness. The trouble for marketers lies in conveying these attributes to co...

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Date Posted: 16-11-2017

Email marketers listen up – here are the 7 best tactics

It may seem like social media rules the roost these days, but email marketing remains as effective as ever. According to the DMA, email's ROI is eye-watering, generating an impressive £38 for every £1 spent. Even millennials love it, with 73% citing it as their preferred mea...

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Date Posted: 14-11-2017

Workers who spend less time in office found to be more 'innovative'

It's no secret: stagnancy is a creativity killer and new research from King's College London's King's Business School and the University of Amsterdam has confirmed exactly that. The research found that employees are more 'innovative' if they leave the office ...

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Date Posted: 10-11-2017

The three types of Christmas shoppers every marketer should know

Regardless of whether the holiday season makes you as happy as an elf on Christmas morning or as grumpy as the Grinch, all marketers must make a plan. The first step to creating the perfect Christmas marketing strategy is identifying the main types of shoppers. Data analytics firm Cardly...

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Date Posted: 09-11-2017

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