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Recent Blog Posts

5 tips for getting the hiring manager or recruiter to respond to your email quickly

So you've decided it's time to look for a new job, and in your search, you come across a company that is calling your name. Everything about this job is perfect, you were basically born to do it! So you send out an amazing email, expecting that your superior skills and out...

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Date Posted: 09-05-2018

The Sweet Taste of Success - Stopgap's very own 'Sidepreneur'

                 Earning money in a space that you love and are passionate about is, for most people, fantastically liberating. Chances are you will already have a community around you to use as a sounding board for your plans, and who could perhaps be...

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Date Posted: 27-03-2018

Don't let a limited marketing budget stand in your way

Getting the most from an annual budget is always a challenge. Even if there's plenty of money in the pot, the pressure is on to make the spend go further. At the other end of the scale, there's the headache of balancing budget cuts alongside increasingly competitive targets. Making a ...

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Date Posted: 15-03-2018

International Women's Day 2018 #pressforprogress

  Today is International Women’s Day, and it’s expected to be one of the largest yet, with stories around gender diversity and equality across multiple industries making headlines around the globe. The desire to empower women is growing rapidly, triggered by public discourse ...

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Date Posted: 08-03-2018

Stopgap client Sibling launches 'Mums First' integrated campaign for Westfield

With International Women's Day only a few days away (March 8th - mark your calendars people!), we wanted to share Westfield's 'mum's first' campaign. Mum's are at the heart of the season in Stopgap client Scentre Group's latest Autumn '18 campaign, titl...

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Date Posted: 05-03-2018

Technology a key consideration for job seekers

What features on jobseekers' wish lists when looking for a new role? Research has revealed that along with factors such as work-life balance, company culture and career development opportunities, technology is also proving a key priority for today's candidates. A recent survey of just...

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Date Posted: 22-02-2018

Less Facebook users = greater ad costs

  Facebook has been working hard to change its News Feed experience for users. CEO Mark Zuckerberg has said he wants to improve people's well-being and society overall. And it seems to be working. The social media platform reported a drop in user numbers and usage time &ndash...

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Date Posted: 13-02-2018

Is location data the future of marketing?

According to a new study by Verve, 73% of people are happy for apps to access their location data. This access to consumer behaviour opens up exciting opportunities for brands in relation to advertising. However, research by Forrestershows that 94% of advertisers struggle to use locati...

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Date Posted: 02-02-2018

4 core skills you should look for in your next employee

With one in two people considering a career change in the future and job applications set to peak in the first three months of 2018, now is the time to look for candidates with core skills and attributes, rather than just those who possess specific skills and experience.  Traditionally, ...

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Date Posted: 31-01-2018

3 effective ways to attract & hire top talent

Research shows that job boards on average gather 43% of all applications companies receive for new job openings. But while job boards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and co...

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Date Posted: 31-01-2018

Are companies doing enough to actualise employee potential?

Do you think the company you work for does enough to actualise your potential? If you answered no, you're not alone. A new study conducted by Cascade HR polled more than 440 human resources professionals, and found that 44% felt that the workforce didn't have enough suppor...

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Date Posted: 29-01-2018

Marketing salary survey – how did your sector fare?

What do you look for in a role? Do you prioritise health-conscious perks like gym memberships and free fruit, or are factors such as flexible working and career progression more important to you? Whatever the motivator, one thing that scores serious brownie points across the board is a good sala...

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Date Posted: 29-01-2018

Clearly defined benefits: the key to attracting top talent

Workplace benefits are a significant draw for employees looking for a new role – especially when those benefits are clearly labelled, explains an article on HR News. A study by Canada Life Group Insurance reveals that 85% of workers are more likely to seek employment at an organisation ...

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Date Posted: 28-01-2018

Marketing Movers & Shakers

Check out the biggest moves across the world of marketing this week. Domain CEO Catalano in shock exit to ‘put family first’ Just three months after the real estate business listed on the ASX, CEO Antony Catalano has exited. Y&R ECD David Joubert exits for DDB Sydney ...

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Date Posted: 26-01-2018

The latest Facebook update: What does it mean for marketers?

Another week, another Facebook update. Facebook tweaks its algorithm so frequently that many may have brushed over last week's update. However, this one's a bit different. Change was essential because increasingly people don't like using Facebook anymore. And Facebook is...

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Date Posted: 23-01-2018

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