Brand and Communications Planning Director

Are you a strategic thinker with a passion for crafting impactful, customer-centric campaigns? 
  
Our client is seeking an experienced Brand & Communications Planning Director to lead integrated marketing strategies and drive meaningful results in a fast-paced, results-driven environment.
  
In this pivotal role, you’ll focus on taking charge of brand and connection planning strategies for a leading financial services brand.

You’ll collaborate with creative, media, and client teams to ensure seamless integration across touchpoints, delivering campaigns that resonate and deliver measurable outcomes.
  
Key responsibilities

• Develop tailored brand and communication strategies aligned with business objectives.

• Lead CRM and connection planning initiatives to create personalised, multi-channel experiences.

• Translate customer insights into actionable strategies and creative briefs.

• Partner with creative and media teams to deliver consistent, integrated campaigns

• Define KPIs and optimise campaign performance with actionable insights.

• Stay attuned to cultural trends, leveraging them for impactful campaigns.

• Proven expertise in brand and communications planning.

• Strong background in customer insight analysis and CRM best practices.

• Experience in financial services marketing and a deep understanding of its regulatory environment.

• Excellent collaboration and stakeholder management skills.

• A balance of analytical and creative thinking, with a flair for storytelling.

This is your chance to shape strategies that create meaningful audience connections.

If you thrive in a collaborative environment and are ready to make a difference, we’d love to hear from you.