Digital Marketing Manager

Location:
Job Type: Permanent
Salary: $100,000 + Super
Contact: Hilary Williams
Call: Hilary
Reference: 673971
THE COMPANY:

Our client is one of the oldest family-owned skincare companies in the world & they're looking for a Digital Marketing Manager to join their team.      

THE ROLE:

Working closely with the Brand & Digital Marketing Manager, the main responsibilities include the following:
  • Help design, implement, and optimise an omnichannel strategy across paid media and digital touch points, to drive business growth across all channels and deliver an innovative customer experience, that tells the brand story, acquires new customers and retains existing
  • Act as a critical member of the digital project team, developing, implementing and testing future strategic projects and representing the team on sales that are digitally generated
  • Map and design digital journey strategies including acquisition and retargeting across digital channels for target audiences
  • Plan and manage the omni-channel CRM calendar in line with national campaigns, content themes, online sales events and tactical promotions to drive revenue / booking / lead KPIs
  • Test, measure, and analyse performance across all channels, to optimise strategy and experience
  • Manage and implement the annual digital plan for website design and functionality to ensure the consumer experience is best practice and achieves KPIs
  • Develop a deep understanding of market, competitive positioning, and key business issues faced by customers and prospects
  • First point of contact for all digital support and troubleshooting
  • Manage online inventory, merchandising, product uploads, samples forecasting, uploads and changeover
  • Own the entire customer journey through lifecycle to improve every aspect of the customer experience across all brand pillars to optimise, grow and transform across all digital touch points
YOU:
  • The ideal candidate will have at least 4 +years digital marketing experience within luxury beauty, fashion accessories or related industry is desirable but not essential
  • Must have proven experience scaling across various digital channels
  • Ecommerce and CRM Management experience is essential
  • Excellent analytics and reporting skills including the use of API’s to generate data, Google Analytics, and GA4 experience.
  • Ability to strike the right balance between long-term strategy & ad-hoc daily pivots, based on immediate business needs
If you are looking for your next digital role then we look forward to hearing from you.