Head of Performance Marketing

This growing digital marketing agency is seeking an accomplished Head of Performance Marketer to deliver tailored digital solutions, driving client success through innovative strategies and measurable results.
  
This is an exciting opportunity for an experienced professional who can lead a talented team and help the agency achieve growth goals for their clients.
  
As the Head of Performance, you will:

• Develop and execute comprehensive performance marketing strategies to achieve key objectives such as lead generation, customer acquisition, and revenue growth.

• Lead and mentor a team of performance marketing experts, ensuring both individual and collective success in line with business goals.

• Collaborate with cross-functional teams (client services, creative, SEO, and more) to deliver integrated marketing campaigns that deliver high impact.

• Leverage data-driven insights and advanced analytics to optimise campaigns, identify growth opportunities, and drive continuous innovation.

• Stay current with industry trends and emerging technologies to ensure the agency remains at the forefront of performance marketing.

• Build and maintain strong relationships with clients, acting as their primary point of contact for strategy development and account management.

• Attend face-to-face meetings as required with clients.

• Provide regular performance reports with actionable insights for both internal stakeholders and clients.

• Represent the agency in thought leadership initiatives at industry events and conferences.

  
Skills & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.

• Extensive experience in performance marketing, with a proven track record of success in a fast-paced digital agency environment.

• Demonstrated leadership skills with the ability to manage and develop high-performing teams in a remote work environment.

• Expertise across performance marketing channels such as paid search, display advertising, social media, and affiliate marketing.

• Strong communication skills to articulate complex concepts and strategies to clients and internal teams.

• Strategic and innovative mindset, with a focus on continuous improvement and driving results.

• Strong analytical skills and attention to detail, with the ability to interpret data and turn insights into action.

• Proven ability to manage multiple projects simultaneously in a dynamic, fast-paced environment.

  
Tools & Technology:

• Analytics Platforms: Proficiency with tools like Google Analytics and Adobe Analytics.

• Advertising Platforms: Expertise with Google Ads, Facebook Ads Manager, Microsoft Ads, and emerging platforms such as TikTok Ads.

• Marketing Automation: Experience with HubSpot, Marketo, or similar tools for email marketing and nurturing.

• Data Management Platforms (DMP): Familiarity with DMPs or CDPs for audience segmentation and personalisation.

• Reporting Tools: Experience using platforms like Tableau or Google Data Studio for performance insights.

  
Experience with Emerging Channels:

• Knowledge of advertising platforms such as TikTok Ads, Snapchat Ads, and influencer marketing.

• Experience in programmatic advertising to scale digital campaigns.

• Ability to leverage user-generated content (UGC) to drive performance marketing results..

  
Company Culture:
The agency fosters a collaborative, results-driven environment where team members support each other’s personal and professional growth.
  
While fast-paced, the prioritise work-life balance and offer flexibility to keep the team motivated. We value open communication, creative thinking, and a positive, can-do attitude that encourages pushing the boundaries of digital marketing.
  
If you’re ready to lead a high-performing team and take on a key role in shaping the future of this dynamic agency, we’d love to hear from you!