HTML Email Marketing Specialist

Location:
Job Type: Freelance
Salary: Negotiable Salary
Contact: Hilary Williams
Call: Hilary
Reference: 738300
THE COMPANY:

Our client is a dynamic digital agency dedicated to creating exceptional web and digital experiences. We’re on the lookout for a part-time HTML Email Specialist to join the team.

THE ROLE:

As an HTML Email Marketing Specialist, you’ll report to the Head of Production and be essential in crafting engaging email campaigns that align with client marketing strategies. Your key responsibilities will include:
  • Build responsive and dynamic HTML emails, utilising best practices for performance, accessibility, and compatibility across various platforms.
  • Design, code, and maintain reusable email templates, ensuring a consistent look and feel across all campaigns.
  • Conduct testing across different devices and email clients (e.g., Outlook, Gmail, mobile) to ensure flawless rendering. Implement A/B testing to enhance email performance.
  • Perform thorough QA checks to guarantee accuracy, functionality, and adherence to brand guidelines.
  • Work closely with designers and copywriters to bring visual concepts to life and collaborate with marketing strategists to meet campaign goals.
  • Utilise platforms like Iterable and Salesforce to build and deploy emails.
  • Leverage dynamic content and personalisation techniques to deliver targeted and relevant communications.
YOU:

The ideal candidate will possess:
  • Extensive experience in HTML, CSS, and responsive design.
  • A Bachelor’s degree in Computer Science, Marketing, or a related field, along with 5+ years of experience as an Email Developer, preferably in an advertising or digital marketing agency.
  • Familiarity with platforms such as Iterable, Mailchimp, Campaign Monitor, Klaviyo, Salesforce Marketing Cloud, or other email service providers (ESPs).
  • Knowledge of email testing and rendering tools like Litmus or Email on Acid.
  • A solid understanding of design principles and user experience to effectively translate designs into code.
  • An analytical mindset to interpret performance data and optimise campaigns.
If you’re an experienced Email Developer with a passion for coding, we’d love to hear from you!