Social Media & Content Creator

Location: Sydney
Job Type: Freelance
Salary: c.$80,000 + super pro rata
Contact: Hilary Williams
Call: Hilary
Reference: 947991

THE COMPANY:
  
Our client is one of Australia’s iconic skincare brands, renowned for trust and quality. Their mission is to transform lives by helping individuals understand their skin's unique needs for optimal health. They are currently seeking a Social Media & Content Manager for a contract role.
  
THE ROLE:
  
The key responsibilities include:

  • Developing and executing a comprehensive social media, content, and PR strategy that aligns with the brand’s values and engages the target audience.

  • Planning and managing a strategic content calendar to promote key campaigns, product launches, and brand initiatives.

  • Creating high-quality, visually captivating content (images, videos, stories, reels, etc.).

  • Driving brand awareness through strategic PR initiatives, including media familiarisation trips.

  • Overseeing internal PR activities and company events, including crafting presentation decks and event content.

  • Identifying opportunities for brand collaborations and influencer partnerships to enhance visibility and engagement.

  • Managing day-to-day social media activity, building a strong, loyal following across platforms like Instagram, TikTok, Facebook, and more.

  • Overseeing organic social media content calendars across various business units, including Brand, Salons, E-commerce, Franchise, and College.

  • Managing Meta and Google marketing campaigns.

  • Building and nurturing an online community to drive industry relevance, customer engagement, and brand loyalty.

  • Handling Social Media and PR briefs, including setting targets, budgets, and monitoring campaign performance.

YOU:
  
The ideal candidate will have:

  • A minimum of 3 years of experience in social media, with a focus on retail or beauty brands.

  • Proven success in driving growth via organic social platforms, including Meta, TikTok, YouTube, LinkedIn, and emerging channels.

  • Experience managing PR agencies and influencer collaborations to amplify brand presence.

  • A premium, polished style with the ability to influence visual imagery and copy.

  • Strong copywriting and communication skills.

If you are a social media expert with experience in luxury brands and are available immediately, we look forward to hearing from you.