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Marketing fun

STOPGAP SUPPORTS NATIONAL BREAST CANCER AWARENESS MONTH

October marks Breast Cancer Awareness Month (BCAM) and here at Stopgap Australia, we’re raring to do our bit to offer support to increase awareness of the disease and help raise funds for research into its cause, prevention, diagnosis, treatment and cure. The international health camp...

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Date Posted: 13-10-2017

Is the workend the new weekend?

Have you been working lots of overtime lately? Are your colleagues' weekends turning into 'workends' on a regular basis? If so, they're not alone. New research from UK-based membership organisation Boundless has found that 65% of full-time office employees do extra...

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Date Posted: 21-09-2017

Users spend half an hour on Instagram every day

Research has found that Instagram users spend up to half an hour on the platform a day – so what does this mean for marketers? The research comes from Instagram's parent company Facebook Inc. and marks Instagram Stories' first birthday. It found that time spent on the app was la...

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Date Posted: 24-08-2017

Only 25% of customer data is being used to its full potential

Effectively utilising customer data is a powerful differentiator for brands, thanks to its affinity for personalisation and driving engagement – and therefore a top skill for today's marketers to master. However, despite nearly 60% of UK organisations believing that real-time customer ...

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Date Posted: 17-08-2017

Email preferred marketing method for 89% of millennials

Email is indestructible. Despite years of naysayers portending the death of the marketing method, it continues to prove itself as an effective driver of conversions and sales. However, there is one demographic that emails are the most influential with and that's millennials. Now, millenni...

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Date Posted: 10-08-2017

Four common influencer marketing mishaps

Influencer marketing has taken the world by storm. While it has long existed in the form of celebrity endorsements, social media has shifted the scope of chosen partners and changed the way that products are advertised and presented. However, as a recent article by Business2Community&nbs...

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Date Posted: 13-07-2017

5 things that make a modern marketing leader

Leaders come in all shapes and sizes – there are the vocal ones, the lead-by-example ones, the trusting ones and the demanding ones. There’s no one-size-fits-all way to lead a team, as long as you’re producing the results, and not upsetting too many people in the process. Ho...

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Date Posted: 06-07-2017

Superpowers of a marketing marvel

To stand out in the world of marketing, you need your very own superpower. That’s not too much to ask is it? The good news is anyone can develop superpowers, it just takes the necessary time and application. Being in possession of a marketing superpower or two won’t just help you in y...

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Date Posted: 20-06-2017

Why digital is integral to customer experience and branding

In an increasingly digital world, the online experience is becoming as influential on the customer as price and product. In fact, in sectors with high competition, the online experience can be the differentiating factor. Utilities companies are an excellent example of this; regardless of brand, t...

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Date Posted: 30-05-2017

40% of senior client-side marketers have agency backgrounds

A new study has shed light on hiring practices within the marketing sector, revealing that brands are increasingly looking for agency backgrounds when it comes to searching for candidates. According to the Grace Blue study quoted in Marketing Week, close to 40% of senior-level clie...

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Date Posted: 23-05-2017

Four industries gaining the most from digital marketing

In 2017, every company, regardless of size or sector, needs to have a digital presence. But since relationships, customers and leads are found, formed and fostered online, companies must work hard to make themselves heard in the noise. However, like all things in life, there are some that seem to re...

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Date Posted: 03-05-2017

Five email marketing tips

Marketing is forever abuzz with new ideas, trends and theories. Yet, for all the innovation, there is one tried and true marketing method that will never change: the humble email campaign. Its demise has been long predicted but never delivered – in fact, email marketing is more effective than ...

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Date Posted: 26-04-2017

Ad fatigue and how to beat it

From billboards to benches, in the streets and on our screens, quite often it feels like advertisements are calling to us from every available surface. We see hundreds a day – and that's just the ones we pay attention to – so suffice to say there is a lot of noise both the consumer a...

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Date Posted: 18-04-2017

Three ways to humanise your brand

Social media has forever changed the marketing landscape. We all know the rewards we can reap, but creating engaging and effective content and converting it into traffic and profit can prove more challenging. In fact, in a study by Ascend2 some 69% of digital marketers said that their most...

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Date Posted: 30-03-2017

Three steps to becoming an unmissable marketer

Marketers must embody the best in tech-savvy skills, strategic thinking, and come with a toolbox full of tried and tested techniques and tips. Yet, the world of marketing moves pretty fast and taking your eyes off the prize can mean missing out on invaluable skills. So whether you are looking for...

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Date Posted: 10-03-2017

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